the need to compete for mindshare from an audience with a short attention span

Back in Black in North America

Nintendo has finally graced the North American public with more colour options for its DS Lite handheld. Although, nothing original to North Amerca - as these colours have been available in Japan for some time now. Nonetheless, lets all take our hats off (and our wallets out) for Nintendo as they introduce the innovative new colours entitled Onyx (black) and Coral (pink). Due to be available in stores on September 13th and on my desk by the 15th (finances pending).

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