the need to compete for mindshare from an audience with a short attention span

3GSM Kicks off Tomorrow

This year looks like it’s going to be shaping up to be an amazing year for the mobile (smart)phone, and a lot of these movers n’ shakers are going to be at this conference in Spain. My current employer (RIM) will be at the show in full force.

The 3GSM World Congress combines the world’s largest exhibition for the mobile industry with a cutting edge congress featuring the most prominent Chief Executives representing mobile operators, vendors and content owners from across the world. The event is where the industry defines its future and creates business.